Opensignal® today announced the global availability of Opensignal Subscriber Analytics™, extending the solution to operators across Europe, Asia Pacific, Middle East, Africa, and the Americas, subject to market-specific availability. Operators can contact Opensignal directly to confirm availability details in their specific markets of interest.
Opensignal Subscriber Analytics measures competitive subscriber switching between operators at the local market level, alongside base market share by operator and region, using the same methodology Opensignal applies across its full measurement platform. Opensignal draws that measurement from hundreds of millions of subscriber devices globally. Until now, this capability has been available to operators in the United States and Canada. The global expansion makes it accessible to operators across all regions Opensignal serves.
"Operators have strong visibility into their own network and commercial performance, but almost none for their competitors. Understanding who is switching at any given time and where those opportunities exist is key to driving the subscriber and revenue growth our clients need to be successful. Every operator has markets where they could be growing faster and improving customer quality, but without understanding these dynamics, identifying those markets is guesswork,” said Mike Sandy, President of Opensignal's Market Performance Group.
Subscribers move between operators for two primary reasons: the network experience was not sufficient, or a competitor's offer was worth the switch. Opensignal Subscriber Analytics captures both drivers alongside the actual switching data at the local market level. Commercial teams see where subscriber growth is available and churn pressure is building, ahead of what conventional reporting cycles would show.
To request a consultation, visit opensignal.com/subscriber-analytics.
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