Thailand
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Thailand
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Key Findings
AIS leads across five key experience metrics
AIS wins outright in five key categories — Games Experience, Voice App Experience, Upload Speed Experience, Consistent Quality, and Coverage Experience — highlighting its well-rounded dominance. Notably, AIS breaks out of a previous statistical tie with TrueMove H to claim sole leadership in Upload Speed Experience
AIS users experience the best coverage in Thailand
AIS wins Coverage Experience outright with a score of 8.5 out of 10. These scores mean AIS has the widest and largest geographic footprint of coverage in populated areas out of all mobile operators in Thailand
DTAC retains the top spot in Reliability Experience
For the second time, DTAC wins the Reliability Experience metric outright. It does so this time with a score of 883 points on a 100-1000 point scale, an improvement of 12 points over last year's score.
AIS wins Consistent Quality with clear lead
AIS wins the Consistent Quality award outright with a score of 71.5%, outperforming DTAC’s 68.0% and TrueMove H’s 61.3% — reinforcing its ability to deliver a stable and dependable mobile experience
AIS repeats its win for overall Games Experience
AIS wins the Games Experience award for the second consecutive report, maintaining its lead in delivering the best real-time multiplayer gaming experience to users in Thailand.
AIS dominates regional awards in Thailand
AIS won the most regional awards, securing 29 outright and sharing an additional 12 out of a total of 56. The operator achieved a clean sweep for Upload Experience across all seven regions. Meanwhile, DTAC demonstrated excellence in Video Experience across all regions. In Bangkok Metropolis, AIS provided the best user experience across several key metrics.
Mobile Experience Awards
Market Overview
Following in line with our previous Thailand Mobile Network Experience report , AIS is the most awarded operator for the overall awards, with five outright wins. DTAC wins two awards outright and two jointly in the most recent report. Lastly, TrueMoveH shares two awards.
Starting December 13th, 2024 AIS began offering the PLAY ULTIMATE Streaming. package This combines six major platforms into a single subscription — marking a first in Thailand. The offer reflects AIS’s push to expand its role in digital entertainment.
Thailand’s NBTC is set to hold a multi-band spectrum auction on June 29, 2025, releasing 450MHz across seven bands including 2100MHz and 2300MHz — key for 5G expansion. Major operators like AIS and True are expected to participate as they seek to boost network capacity.
In this report we examine the mobile network experience of the three main mobile network operators in Thailand — AIS, DTAC and TrueMove H — over a period of 90 days starting on February 1, 2025, and ending on May 01, 2025, to see how they fared. We have published a companion Thailand 5G Experience report which analyzes the experience of our 5G users when they were connected to 5G.
Overall Experience
National Analysis
DTAC has won the Video Experience award with a score of 64.5 points, overtaking last year’s winner, TrueMove H by two points, 62.3. AIS follows in third with a score of 58.8 points.
DTAC takes the lead due to its score rising by six points. While TrueMove H’s increased by one point. AIS's score also increased by four points.
All operators place in the Good (58-68) category.
A Good (58-68) rating means that our users are, on average, able to stream video at 720p or better with satisfactory loading times and little stalling.
Video Experience scores account for adaptive bitrate streaming (ABR), a technology that allows Opensignal to accurately represent users' real video experience including video streams up to 4K quality.
Definitions
Opensignal’s Video Experience quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate video experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.
In addition to Video Experience, we report on the following metrics related to video experience:
- 5G Video Experience: The average Video Experience of Opensignal users when they were connected to an operator’s 5G network.
- Video Experience – 5G Users: The average Video Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G video experience along with the availability of each technology.
- 4G Video Experience: The average Video Experience of Opensignal users on an operator's 4G network.
- 3G Video Experience: The average Video Experience of Opensignal users on an operator’s 3G network.
National Analysis
AIS wins the Games Experience award while TrueMove H and DTAC have statistically tied scores of 72.8-72.9 points.
AIS maintains its lead, with its score rising by two points — matching DTAC’s improvement. TrueMove H saw the biggest gain among the three, with its score increasing by three points.
All operators place in the Fair (65-75) category.
A Fair (65-75) rating means that users find the experience to be ‘average’. In most cases the game is responsive to the actions of the player with most users feeling like they have control over the game. The majority of players notice a delay between their actions and the outcomes in the game.
Definitions
Opensignal’s Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator’s network. Measured on a scale of 0-100, it analyzes how our users’ multiplayer mobile gaming experience is affected by mobile network conditions including latency, packet loss and jitter.
Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world.
Calculating Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games. The score is then measured on a scale from 0 to 100.
In addition to Games Experience, we report on the following metrics related to games experience:
- 5G Games Experience: The average Games Experience of Opensignal users when they were connected to an operator’s 5G network.
- Games Experience – 5G Users: The average Games Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G games experience along with the availability of each technology.
- 4G Games Experience: The average Games Experience of Opensignal users on an operator's 4G network.
- 3G Games Experience: The average Games Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.
National Analysis
AIS retains the Voice App Experience award with a score of 79.3 points on a 100-point scale — beating DTAC by less than one point.
All Thai operators rate as Acceptable (74-80) for voice app services. Some users were satisfied but others experience perceptible call quality impairments. Clicking sounds of short duration or distortion were heard, and/or the volume may not have been sufficiently loud. Listeners were generally able to comprehend without repetition.
Definitions
Opensignal's Voice App Experience measures the quality of experience for over-the-top (OTT) voice services — mobile voice apps such as WhatsApp, Skype and Facebook Messenger — using a model derived from the International Telecommunication Union (ITU) approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality. Voice App Experience for each operator is calculated on a scale from 0 to 100.
In addition to Voice App Experience, we report on the following metrics related to voice app experience:
- 5G Voice App Experience: The average Voice App Experience of Opensignal users when they were connected to an operator’s 5G network.
- Voice App Experience – 5G Users: The average Voice App Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G voice app experience along with the availability of each technology.
- 4G Voice App Experience: The average Voice App Experience of Opensignal users on an operator's 4G network.
- 3G Voice App Experience: The average Voice App Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.
National Analysis
Both TrueMove H and DTAC share the Download Speed Experience win, with statistically tied scores of 31.2–31.3Mbps. They hold a lead of 1Mbps over AIS, which takes third place with a score of 30.2Mbps..
DTAC's score has increased the most by 16Mbps. While AIS's and TrueMove H’s scores both increased by 5Mbps.
Definitions
Measured in Mbps, Download Speed Experience represents the typical everyday speeds a user experiences across an operator’s mobile data networks.
In addition to Download Speed Experience, we report on the following metrics related to download speeds:
- 5G Download Speed: The average download speed observed by Opensignal users with active 5G connections.
- Download Speed Experience – 5G Users: The average download speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G download speeds along with the availability of each technology.
- 4G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 4G.
- 3G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).
National Analysis
In last year's report, AIS and TrueMove H shared the Upload Speed Experience award. However, this year, AIS takes the lead outright with a score of 11.9Mbps—marking a substantial 3Mbps advantage over second-placed TrueMove H at 8.8 Mbps. DTAC comes in third with a score of 5.8Mbps.
AIS has strengthened its position with a 2Mbps increase in upload speed, while DTAC also saw an improvement of 1Mbps. In contrast, TrueMove H experienced a slight decline, with its score dropping by 1Mbps..
Definitions
Upload Speed Experience measures the average upload speeds for each operator observed by our users across their mobile data networks. Typically upload speeds are slower than download speeds, as current mobile broadband technologies focus resources on providing the best possible download speed for users consuming content on their devices. As mobile internet trends move away from downloading content to creating content and supporting real-time communications services, upload speeds are becoming more vital and new technologies are emerging that boost upstream capacity.
In addition to Upload Speed Experience, we report on five supporting metrics related to upload speeds:
- 5G Upload Speed: The average upload speed observed by Opensignal users with active 5G connections.
- Upload Speed Experience – 5G Users: The average upload speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G upload speeds along with the availability of each technology.
- 4G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 4G.
- 3G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).
Regional Analysis
Regional Analysis Summary: Thailand, Mobile Network Experience Report, June 2025
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A-I
- Bangkok Metropolis
- Central
- East
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J-R
- North
- Northeast
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S-Z
- South
- West
in Bangkok Metropolis
in Bangkok Metropolis
in Bangkok Metropolis
in Bangkok Metropolis
in Bangkok Metropolis
in Central
in Central
in Central
in Central
in Central
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in East
in East
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in North
in North
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in North
in Northeast
in Northeast
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in Northeast
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in South
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Coverage
National Analysis
AIS wins the Coverage Experience award with a score of 8.5 points, leading by one point over DTAC and TrueMove H's identical scores of 7.4 points. These two operators share their network infrastructure post-merger.
All three operators have seen slight improvements in their scores, each increasing by less than one point since the previous report.
Definitions
The Opensignal Coverage Experience metric measures the extent of mobile networks in the places people live, work and travel. The metric represents the experience users receive as they travel around areas where they would reasonably expect to find coverage.
Traditional coverage metrics typically estimate either a percentage of land area covered, or a percentage of population covered; often neither will be an accurate measurement of the true user expectation and experience. In many markets there are areas where neither population density nor geographic area reflect the importance of coverage to users. For example, in a large mountain range most users will not expect coverage in the wilderness, but poor coverage in the relatively small area of a ski resort is critical for the enjoyment of a holiday. Estimates based purely on population give undue significance to coverage in the most densely populated areas.
Coverage Experience measures geographic coverage of populated areas and therefore more accurately reflects the coverage expectations and experience of typical users. It can give a result that is somewhat different to traditional estimates based on either geographic or population measures. The metric uses a scale from 0 to 10.
National Analysis
TrueMove H and DTAC win the Availability award jointly with scores of 99.4-99.5%. These scores represent the proportion of time Opensignal users spend with a 5G or 4G or 3G or 3G mobile signal on this network.
TrueMove H's score has increased by less than one percentage point. AIS's and DTAC's scores haven't changed a significant amount since the previous report.
Definitions
Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.
We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.
Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.
Availability shows the proportion of time all Opensignal users on an operator’s network had either a 3G, 4G or 5G connection.
Regional Analysis
Regional Analysis Summary: Thailand, Mobile Network Experience Report, June 2025
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A-I
- Bangkok Metropolis
- Central
- East
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J-R
- North
- Northeast
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S-Z
- South
- West
in Bangkok Metropolis
in Central
in East
in North
in Northeast
in South
in West
Consistency
National Analysis
AIS takes the top spot, leading DTAC by over four percentage points, as it comes in second at 68%. TrueMove H follows in third with a score of 61.3%.
AIS has made a significant improvement in Consistent Quality, as its score has increased by 13 percentage points since the previous report. DTAC also showed strong progress with a nine percentage point increase, while TrueMove H saw a gain of two percentage points.
This metric measures if the network is sufficient to support common mobile application requirements at a level that is ‘good enough’ for users to maintain (or complete) various typical demanding tasks on their devices. It assesses a number of experience indicators such as download speed, upload speed, latency, jitter, packet loss, and time to first byte.
Definitions
Consistent Quality measures if the network is sufficient to support common mobile application requirements at a level that is ‘good enough’ for users to maintain (or complete) various typical tasks on their devices.
We combine different experience indicators such as download throughput, upload throughput, latency, jitter, packet discard, and time to first byte to calculate Consistent Quality. These components are evaluated against thresholds recommended by various more demanding common applications used for a range of common tasks.
To calculate the metric value, the proportion of tests that pass the requirements of Consistent Quality is multiplied by the test success ratio, which is the proportion of completed tests to all tests conducted. Tests that pass indicate that activities such as video calling, uploading an image to social media, or using smart home applications will be possible without noticeable lag or slowdown.
National Analysis
DTAC wins the Reliability Experience award with a lead of 12 points over second-placed AIS. TrueMove H comes third with a score of 863 points on a 100-1000 point scale.
AIS has shown the most improvement in Reliability Experience, with a 60-point increase since the previous report. TrueMove H also improved, gaining 18 points, while DTAC, despite already leading, added 12 points to its score to further strengthen its position.
Opensignal’s Reliability Experience measures the ability of our users to connect to and successfully complete basic tasks on operators’ networks. It consists of the following components:
a) Signal Availability — the proportion of time Opensignal users can successfully receive mobile network signal,
b) Data Connectivity — the proportion of time when the network is available and the device can connect to the internet,
c) Task Completion — whether tasks initiated by the user’s device are completed,
d) Sufficiency — the probability that (basic) tasks will be executed sufficiently well for the user.
Definitions
Opensignal’s Reliability Experience measures the ability of Opensignal users to connect to and successfully complete (basic) tasks on communication service providers’ (CSP) networks. It analyzes how much Opensignal users’ experience is affected by the radio access and core network, along with issues that prevent them from connecting to the internet even if they have a connection to their CSP’s network. It also factors in users’ ability to successfully use lower performance applications including SD video, over-the-top voice calls and web browsing.
Regional Analysis
Regional Analysis Summary: Thailand, Mobile Network Experience Report, June 2025
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A-I
- Bangkok Metropolis
- Central
- East
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J-R
- North
- Northeast
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S-Z
- South
- West
in Bangkok Metropolis
in Bangkok Metropolis
in Central
in Central
in East
in East
in North
in North
in Northeast
in Northeast
in South
in South
in West
in West
Related Analysis
Our Methodology
Collecting billions of individual measurements daily from over 100 million devices globally, Opensignal independently analyzes mobile and broadband user experience on every major network operator around the globe.
About Opensignal
Opensignal is the leading global provider of independent insights into consumers' connectivity experiences and choice of carrier. Our proprietary insights into mobile and broadband networks give operators the solutions they need to profitably compete and win, from executive level scorecards and public validation to pin-point level engineering analytics and consumer decision dynamics.
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Confidence Intervals
For every metric we calculate statistical confidence intervals indicated on our graphs. When confidence intervals overlap, our measured results are too close to declare a winner. In those cases, we show a statistical draw. For this reason, some metrics have multiple operator winners.
In our bar graphs we represent confidence intervals as boundaries on either sides of graph bars.
In our supporting-metric charts we show confidence intervals as +/- numerical values.
Why confidence intervals are vital in analyzing mobile network experience