Mexico
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Mexico
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Key Findings
National
Totalplay excels for broadband consistency and reliability
Totalplay leads in our Consistent Quality metric with a score of 81.0% and an eight percentage point lead over second-placed izzi. It also leads for Reliability Experience, at 599 points on a 100-1000 point scale. This is 89 points ahead of Megacable, the runner up in this category.
Our users on Totalplay get the fastest speeds
Totalplay also wins for both our Download Speed and Upload Speed categories, with results of 102.0Mbps and 76.2Mbps respectively. This is over 40% faster than its next competitor for Download Speed, and over 60% faster for upload speed – likely due to its strong fiber infrastructure.
Regional
XK Net wins for fastest Download Speed in Cancún
XK Net achieves a score of 98.3Mbps for Download Speed in Cancún, nearly 15Mbps faster than second-placed Totalplay. This makes Cancún the only market where Totalplay does not take the top spot for Download Speed.
Regional providers in Cancún stand out for Video Experience
The three smaller regional providers in Cancún all tie for the top spot in our Video Experience category. Abix Telecom, GigNet and XK Net tie with scores from 72.5-75.1 on a 0-100 point scale. All providers in Cancun place in the “Very Good” category, meaning that our users were, on average, able to stream video at 1080p or better with satisfactory loading times and little stalling.
Totalplay leads across almost all included cities for Consistent Quality
Totalplay takes the top spot for Consistent Quality in 20 cities – leading in 19 of these outright. It ties with Telmex and Megacable for the top spot in Aguascalientes. The one city where it does not win, Querétaro, it places second behind Megacable.
Market Overview
The fixed broadband market in Mexico today is highly concentrated, dominated by four main players. América Móvil leads by a significant percentage, with 41% market share, selling services under the Telnor and Telmex brands. Beyond that, Grupo Televisa (izzi), Grupo Salinas (Totalplay) and Megacable all control relatively similar shares ranging from 19% to 20% of the market each. Smaller regional providers collectively account for just over 1%, underlining the limited fragmentation and intensity of competition among the leading operators.
Competitive dynamics are also shifting as market growth slows. There were over 28 million fixed line internet connections at the end of Q2 2025, with TeleGeography placing annual growth at 4.6% in 2025 – down 3.1 percentage points compared to the year before. At the same time, operators are beginning to reduce their investment in networks, with Telmex reducing its spend by 53.6% in Q2 2025, while izzi, Totalplay and Megacable all began reducing spend in Q1 2025.
This spend reduction reflects a shift in the market’s evolution. Much of this previous investment was on fiber deployments. As a result, fiber accounted for 73% of subscriptions in 2025 according to TeleGeography – up from just 28% in 2020. With much of this upgrade cycle now complete, operators are increasingly focused on maximising returns from existing infrastructure rather than expanding coverage.
To this end, operators are exploring new monetization strategies. For example, in April 2025, Totalplay attempted to move its users onto more symmetrical speed plans, but instead charging for data usage surcharges. This move was ultimately prohibited by Profeco, Mexico’s federal consumer protection agency, for Totalplay’s existing customers without their consent. While unsuccessful, the move highlights a broader trend: operators are testing pricing models to improve profitability, but face regulatory and competitive constraints.
In this report, Opensignal looks at the real-world fixed broadband experience of our users across Mexico, as well as in 21 major cities. We measure five aspects of user experience: Consistent Quality, Download Speed, Upload Speed, Video Experience, and Reliability.
In our national comparisons we focus on the four largest providers — Telmex, izzi, Totalplay and Megacable — which have the largest population coverage and market share. We then include smaller players in our city breakdowns, where they offer significant population coverage and a representative market share.
This report analyzes the end-to-end real-world situation across all users’ plans which includes transport over a provider’s core network and connectivity onto the sites and content delivery networks that host popular services, apps and websites. A user’s fixed broadband experience is also affected by the router they are using. Therefore, broadband providers’ scores vary, despite the use of shared wholesale networks. Our data is filtered to exclude readings from devices connected to Wi-Fi hotspots.
National Fixed Broadband Experience
Category description:
The experience of our users across all of the broadband access delivery technologies used by the providers.
Definitions
Opensignal's Broadband Reliability Experience measures the ability of a household to connect to the internet and to successfully complete 'uninterrupted' tasks across multiple devices, encompassing work and recreational activities. While Reliability incorporates and expands upon elements akin to Broadband Consistent Quality, it uniquely includes assessments of initial connectivity and continuous completion of tasks, making it more comprehensive in scenarios involving multiple simultaneous connections.
Definitions
Broadband Consistent Quality measures how often a network, from the perspective of a single device once connectivity is established, meets the requirements for common applications. Broadband Consistent Quality uses six key performance indicators: download and upload speeds, latency, jitter, packet loss, and time to first byte, setting thresholds appropriate for individual rather than multiple device usage. Metrics represent the percentage of users’ tests meeting these performance thresholds to support activities like watching HD video, completing group video calls, and gaming across all hours of the day.
Definitions
Measured in Mbps, Broadband Download Speed represents the typical everyday speeds a user experiences across a provider’s network.
Definitions
Measured in Mbps, Broadband Upload Speed measures the average upload speeds for each internet service provider observed by our users across their fixed networks. Typically, upload speeds are slower than download speeds, but this often depends on the technology used for broadband connections.
Definitions
Opensignal’s adaptive video experience quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's network. The metric measures users’ adaptive video experience using a Mean Opinion Score (MOS) approach inspired by International Telecommunication Union (ITU) studies which have derived a relationship between technical parameters of adaptive bitrate video streaming and the perceived video experience as reported by real people.
The videos tested are streamed directly from the world’s largest video content providers and include a wide selection of resolutions that dynamically match the network conditions, available bandwidth and device performance. Resolutions range from 144p to 2160p, which is also called 4K or UHD (Ultra High Definition). The model calculates a MOS score on a 0 to 100 scale by evaluating a number of parameters, including: the time to start playing the video, the quality of the video, the time playing each resolution, and the time spent re-buffering.
City Fixed Broadband Experience
Category description:
The experience of our users across all of the broadband access delivery technologies used by the providers.
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A-H
- Acapulco
- Aguascalientes
- Caliacan
- Cancún
- Chihuahua
- Ciudad Juárez
- Ciudad de México
- Guadalajara
- Hermosillo
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I-P
- La Laguna
- León
- Mexicali
- Monterrey
- Mérida
- Puebla
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Q-X
- Querétaro
- Saltillo
- San Luis Potosí
- Tijuana
- Toluca
- Veracruz
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A-H
- Acapulco
- Aguascalientes
- Caliacan
- Cancún
- Chihuahua
- Ciudad Juárez
- Ciudad de México
- Guadalajara
- Hermosillo
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I-P
- La Laguna
- León
- Mexicali
- Monterrey
- Mérida
- Puebla
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Q-X
- Querétaro
- Saltillo
- San Luis Potosí
- Tijuana
- Toluca
- Veracruz
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Related Analysis
Our Methodology
Collecting billions of individual measurements daily from over 100 million devices globally, Opensignal independently analyzes mobile and broadband user experience on every major network operator around the globe.
About Opensignal
Opensignal is the leading global provider of independent insights into consumers' connectivity experiences and choice of carrier. Our proprietary insights into mobile and broadband networks give operators the solutions they need to profitably compete and win, from executive level scorecards and public validation to pin-point level engineering analytics and consumer decision dynamics.
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Confidence Intervals
For every metric we calculate statistical confidence intervals indicated on our graphs. When confidence intervals overlap, our measured results are too close to declare a winner. In those cases, we show a statistical draw. For this reason, some metrics have multiple operator winners.
In our bar graphs we represent confidence intervals as boundaries on either sides of graph bars.
In our supporting-metric charts we show confidence intervals as +/- numerical values.
Why confidence intervals are vital in analyzing mobile network experience